Analysis on the Development Trend of E-commerce Live Streaming

  • Fengju Hou Zibo Vocational Institute
DOI: https://doi.org/10.18282/l-e.v9i4.1724
Keywords: E-commerce Live Broadcasting, Development Trend, E-commerce Live Streaming, PrivateTraffic, Influencers

Abstract

Based on the current development status of e-commerce live broadcasting in China, this paper predicts the development prospects of e-commerce live broadcasting on the basis of analyzing the successful elements, advantages and disadvantages of e-commerce live broadcasting. This paper points out that e-commerce live broadcasting will become the "standard configuration" of e-commerce, brand and business in the future, which can continue to develop continuously.

References

[1] Wu Xiaobo channel. E-commerce live broadcast War: inner volume is the ultimate destiny of the Internet stock age. [EBOL]. https://ishare.ifeng.com/mediaShare/home/323/media

[2] Financial information. The new pattern of live e-commerce and the era of diversification have arrived.[EBOL]. http://www.51emo.com/caijing/2021/0106/012021_29052.html.

[3] How to explain these Chinese expressions in English. http://language.chinadaily.com.cn/a/202001/18/WS5e225893a310128217271d7b.html.China Daily 2020-01-18 09:00

Published
2021-03-25
Issue
Vol. 9 No. 4 (2020)

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